What is ClearAudit and how does an AI website audit work?

ClearAudit is an AI-powered website audit tool that reads your page like a senior CRO consultant. Paste any URL — the AI fetches your page, scores it across 8 conversion areas (0–10 each), identifies critical issues with exact fixes, estimates revenue impact, and benchmarks you against named competitors. The whole process takes 60 seconds, powered by Anthropic's Claude.

How is ClearAudit different from Google PageSpeed Insights?

ClearAudit and Google PageSpeed measure completely different things. PageSpeed measures technical performance — load time, Core Web Vitals, and code efficiency. ClearAudit measures conversion: why visitors aren't buying, which CTAs are weak, what copy is unclear, and which trust signals are missing. A site can score 100 on PageSpeed and still convert at 0.5%. ClearAudit finds the specific elements losing you sales, not just milliseconds.

Is ClearAudit the best free website audit tool for Indian businesses?

ClearAudit gives 2 full audits free — no credit card, no setup. Paid plans start at ₹199/month, built for Indian founders spending on ads, agencies pitching clients, and freelancers doing cold outreach. Every audit auto-detects your category (ecommerce, SaaS, real estate, etc.) and applies India-specific checks like WhatsApp trust signals, UPI badges, and RERA visibility.

What does the free CRO audit include?

Two complete Standard audits per month — same depth as paid plans. Each free audit includes: 8 scored conversion areas (0–10 per area), 3 critical issues with exact fixes and page locations, quick wins under 1 hour, a named competitor benchmark, and a revenue impact estimate. No features are locked on the free plan. Just fewer monthly runs.

Can I audit my competitor's website with ClearAudit?

Yes — paste any publicly accessible URL. ClearAudit works on any site, not just yours. Many agencies and consultants run it on competitor sites before sales calls, or on a prospect's site to show exactly what needs fixing. If the site blocks web scrapers (roughly 10% do), you'll see a clear error and no credit is deducted.

How accurate is AI-powered CRO analysis?

ClearAudit is powered by Anthropic's Claude and references actual page elements in every finding — not recycled generic advice. Tested across 200+ real Indian websites in 2026 across 6 categories. Results are directionally accurate and action-ready. The findings are as reliable as a senior CRO consultant reading your page. We still recommend user testing for major redesigns.

Is my website data kept private during the audit?

Page content is fetched live and sent to Anthropic's Claude API for analysis. ClearAudit does not store the raw page content beyond the API call. Your audit results — scores, findings, and the URL — are saved to your account dashboard so you can track improvements over time. Pages behind a login are never accessed.

Guide · Last updated May 2026

The Complete Website Audit Stack (2026)

No single tool tells you everything about why a website is underperforming. A complete audit needs four layers: CRO and messaging, performance, user behaviour, and technical SEO. Here is the exact stack — most of it free — and how to run all four in under 30 minutes.

10 min read·Tool stack·Website audits

Tool	Layer	Cost	Time
ClearAudit	CRO + Messaging	Free (2 audits/month)	60–90 seconds per page
Google PageSpeed Insights	Performance	Free	30 seconds
Microsoft Clarity	Behaviour	Free (unlimited)	10 min setup, review after 24–48h
Ahrefs / Screaming Frog	Technical SEO	Screaming Frog free (500 URLs) · Ahrefs from $129/mo	5–30 min depending on site size

ClearAudit— CRO + Messaging

What it audits

✓Headline clarity and value proposition
✓CTA visibility and copy effectiveness
✓Trust signals (testimonials, reviews, badges)
✓Conversion friction and form complexity
✓Mobile readiness and tap target size
✓Copy quality and objection handling
✓Page structure and information hierarchy
✓Basic SEO (title, H1, meta description)

What it does NOT audit

Technical crawl errors, backlinks, server performance, session recordings

Cost

Free (2 audits/month)

Recommendation

Run this first. It identifies the conversion problems no other tool sees — and it takes 60 seconds.

Google PageSpeed Insights— Performance

What it audits

✓Core Web Vitals (LCP, CLS, FID/INP)
✓Largest Contentful Paint (load time)
✓Time to First Byte (server response)
✓Image compression opportunities
✓JavaScript and CSS blocking resources
✓Mobile vs desktop performance scores

What it does NOT audit

Conversion quality, copy clarity, trust signals, user behaviour

Cost

Free

Recommendation

Run this second. A page can convert well with a 65 PageSpeed score — but below 50 on mobile, performance itself starts hurting conversions.

Microsoft Clarity— Behaviour

What it audits

✓Session recordings (see real user journeys)
✓Heatmaps (where users click, scroll, move)
✓Rage clicks (frustrated user interactions)
✓Dead clicks (clicks on non-interactive elements)
✓Scroll depth (how far users actually read)
✓Exit points (where users leave the page)

What it does NOT audit

Why users leave (diagnosis), technical errors, search rankings, load time

Cost

Free (unlimited)

Recommendation

Set this up before running traffic. Once you have recordings, you can see whether users are hitting the exact issues ClearAudit identified.

Ahrefs / Screaming Frog— Technical SEO

What it audits

✓Crawl errors and broken links (404s)
✓Redirect chains and loops
✓Duplicate content and canonical issues
✓Missing or duplicate title tags and meta descriptions
✓Internal linking structure
✓Backlink profile and domain authority
✓Keyword rankings and search visibility

What it does NOT audit

Conversion quality, page messaging, user behaviour, performance scores

Cost

Screaming Frog free (500 URLs) · Ahrefs from $129/mo

Recommendation

Run this for the full picture — especially before site migrations, redesigns, or when organic traffic is declining.

The 30-minute workflow

Paste the URL into ClearAudit

60 sec

Get scored findings for CRO, messaging, and copy. Note the top 3 critical issues.

Run Google PageSpeed Insights

30 sec

Check mobile score. If below 50, performance is likely contributing to bounce rate.

Install Microsoft Clarity

10 min

Add the tracking snippet. Come back in 24–48 hours once real sessions are recorded.

Crawl with Screaming Frog or Ahrefs

10–30 min

Run a full crawl to catch broken links, redirect issues, and missing meta tags across the entire site.

Cross-reference findings

15 min

ClearAudit finds the conversion problem → Clarity confirms users hitting that friction → fix it → re-audit with ClearAudit to verify the score improved.

Frequently asked questions

What tools do I need for a complete website audit?

A complete website audit needs four layers: CRO and messaging (ClearAudit), performance (Google PageSpeed Insights), user behaviour (Microsoft Clarity), and technical SEO (Ahrefs or Screaming Frog). ClearAudit and PageSpeed Insights are free. Microsoft Clarity is free. Ahrefs starts at $129/month but has a free limited version; Screaming Frog's free version covers up to 500 URLs.

What is the best free website audit tool?

For CRO and messaging: ClearAudit (free plan, 2 audits/month). For performance: Google PageSpeed Insights (completely free). For behaviour analysis: Microsoft Clarity (completely free, unlimited sessions). For technical SEO: Screaming Frog free version (up to 500 URLs) or Ahrefs Webmaster Tools (free for your own site). Together these four cover every major layer of a website audit at no cost.

How long does a complete website audit take?

Using this 4-tool stack: ClearAudit takes 60–90 seconds per page. Google PageSpeed takes 30 seconds. Microsoft Clarity requires setting up tracking first (10 minutes) then reviewing recordings after a day or two. Ahrefs or Screaming Frog crawl takes 5–30 minutes depending on site size. For a single landing page, the CRO + performance layers can be completed in under 5 minutes.

Is ClearAudit a replacement for Ahrefs?

No. ClearAudit and Ahrefs audit completely different things. ClearAudit audits conversion — why visitors are not buying or signing up. Ahrefs audits backlinks, keyword rankings, crawl structure, and technical SEO. They serve different purposes and are best used together: Ahrefs to bring more qualified traffic, ClearAudit to ensure that traffic converts.

Start with the CRO layer

Run a CRO audit in 60 seconds — free.

Paste any URL. Get 8 scored areas, critical issues, and a competitor benchmark. 2 free audits, no credit card.

Get My Free Audit →