// ON THIS PAGE
5 years building DTC & Shopify stores. Founded EcomLifters. Built ClearAudit.
// METHODOLOGY
200+ Indian audits, in order of what moves revenue
Every check on this page is here because skipping it cost a real Indian founder real money — not because it is standard SEO advice. I built the list while auditing 200+ Indian websites across D2C ecommerce (Shopify and WooCommerce), B2B SaaS, services agencies, real estate, and edtech. The categories are weighted in priority order. First impression and headline clarity fail more often than any other category, and when they fail the rest of the page barely matters. The India-specific checks reflect how Indians actually pay and browse — UPI now clears 14 billion-plus transactions a month (NPCI) and roughly three-quarters of Indian page views are mobile (StatCounter).
I do not believe in checklist theatre. Every check below has to pass three tests itself: it must be verifiable in under a minute, it must have a concrete fix the team can ship in under a week, and it must have moved a real metric on at least three audits I have personally run. Anything that did not pass all three got cut. There are no checks like "make sure your brand voice is consistent" — that's not actionable enough to belong on a checklist.
“The reason this checklist is 30 items and not 300 is simple: on 200+ Indian audits, more than 80% of the recovered revenue came from fewer than 10 fixes. Most CRO checklists fail because they treat 'image alt text' and 'unclear value proposition' as the same priority. They are not.”
// OVERVIEW
The 8 categories — in priority order
01 · First impression
What visitors decide in 5 seconds.
02 · Headline clarity
Does the message land at a glance?
03 · CTA effectiveness
One action, visible, specific, contrasted.
04 · Trust signals
Why a stranger should believe you.
05 · Mobile UX
Most Indian traffic is on a phone.
06 · Conversion flow
Forms, checkout, the path to yes.
07 · Speed perception
Real and perceived speed both matter.
08 · India-specific
UPI, COD, WhatsApp, INR, local cues.
// THE LIST
The 30 checks
01 · First impression
The 5-second clarity test
A first-time visitor can answer "what does this company do, for whom" within 5 seconds of landing.
Why it matters
If a visitor cannot place you in 5 seconds they bounce. Indian paid traffic is expensive and cold — most clicks have never heard of you and have one tab open.
How to check
Show your homepage to a friend who has never seen it. Cover the screen after 5 seconds. Ask: what does this company do and who is it for? If they hesitate, you fail.
Fix
Rewrite the H1 as outcome + audience. "Audit any Indian website in 60 seconds — built for D2C founders" beats "AI-powered insights for modern businesses".
Hero visual earns its space
The image or video above the fold reinforces the offer instead of decorating it.
Why it matters
A generic dashboard mockup or a stock photo of a smiling team adds nothing. The hero is the most expensive pixel real estate on the site — every centimetre should do work.
How to check
Crop the hero image out. Does the page still make sense? If yes, the image is wallpaper. Replace it.
Fix
Use a real product screenshot, a real customer photo, or a 5-second loop showing the product output. Annotate it if the value is not obvious.
Above-the-fold trust marker
One credibility signal is visible without scrolling — logo strip, rating, founder photo, or named customer.
Why it matters
Indian visitors have been burned by fake sites. They scan for a trust marker before they read your copy. If there is nothing, they assume you are sketchy and leave.
How to check
On mobile, open the page. Without scrolling, count the trust signals. Zero is a failure. One is the minimum.
Fix
Add a small "Used by 2,000+ D2C founders" line under the CTA. Or a 5-logo strip. Or a Google rating badge. Pick one — do not stack three.
No friction before the value lands
No popup, no cookie wall, no chat widget, no newsletter modal fires before the visitor has seen the offer.
Why it matters
Every interrupt-driven popup before 30 seconds raises bounce. The popup converts 2% of visitors and chases away 10%. The math never works.
How to check
Open the page in an incognito window on mobile. Count the seconds before the first popup, chat ping, or overlay fires.
Fix
Delay every popup until exit intent or 45 seconds of scroll. If your stack does not support that, kill the popup entirely until you can.
02 · Headline clarity
Outcome-first headline
The H1 names the result the customer gets, not the feature you built.
Why it matters
Visitors do not buy features. They buy a future where the problem is gone. "AI-powered analytics" describes you. "Find out why your funnel leaks — in 60 seconds" describes them.
How to check
Read your H1 aloud. Does it answer "what do I walk away with"? If it answers "what does this product technically do", rewrite.
Fix
Use the formula: [Outcome] + [Speed or proof] + [For whom]. Example: "Audit any Indian site in 60 seconds — for founders running paid ads."
Subheadline carries a specific
The line under the H1 adds one concrete detail — a number, a name, a timeframe — not a second tagline.
Why it matters
Two taglines stacked on top of each other feel like a brochure. One headline plus one specific feels like a real product.
How to check
Look at the subheadline. Is there a number, named brand, or timeframe? If it is a synonym of the H1, you have wasted the slot.
Fix
Add a quantified line. "Used on 12,000 Indian Shopify and SaaS pages. Average lift after fix: 1.6 percentage points." Beats "Helping businesses grow."
Message match with the ad or referrer
The headline matches the phrase from the ad, email, or social post that brought the visitor here.
Why it matters
If your ad says "free Shopify CRO audit" and the landing page says "Conversion intelligence for modern teams", the visitor flinches. They are not sure they are in the right place. They leave.
How to check
Open the ad copy and the landing page side by side. Do at least 3 words overlap? If your ad targets "Shopify India" and the page never mentions Shopify or India, you fail.
Fix
Mirror the ad phrasing in the H1 or first subhead. If you cannot edit ad copy, edit the landing page to match what they clicked.
No jargon a visitor would have to Google
Every word in the headline is something your target customer already uses in their own sentences.
Why it matters
Industry shorthand — "GTM-ready", "agentic workflows", "platform-native" — reads as confident inside the building and as noise outside it. Indian SMB founders bounce off jargon faster than US enterprise buyers do.
How to check
Underline every word an actual customer has used in a sales call. Highlight the rest. If more than 2 words are highlighted, simplify.
Fix
Replace "Optimise conversion intelligence at scale" with "Find out why your visitors are not buying". The second one sounds like a friend talking.
03 · CTA effectiveness
Primary CTA visible without scroll on mobile
On a 375px screen, the main button is in the first viewport — not pushed below the fold by a hero video or oversized headline.
Why it matters
Around three-quarters of Indian web traffic is mobile. If the CTA is two thumb-scrolls away the conversion drops by half before the visitor even reads the headline.
How to check
Open the page on an iPhone SE or a Chrome dev tools 375px viewport. Is the primary button visible? Or do you have to scroll to find it?
Fix
Shorten the headline, shrink the hero image, or stick the CTA. Sticky bottom buttons add 0.4–1.1 percentage points on Indian mobile.
India note
On Reliance Jio 4G the page can take 4 seconds to paint. A sticky CTA shows up the second the header lands.
Specific verb on the button
The CTA copy describes the next thing that happens — "Get my free audit", "Start my Shopify review" — not "Get started" or "Learn more".
Why it matters
"Get started" is the default everyone uses, which means it carries zero information. Specific buttons feel like an answer. Generic buttons feel like a brochure.
How to check
Read the button copy alone. Does it tell the visitor what they will get? "Submit" fails. "Get my free audit" passes.
Fix
Use first-person where it fits: "Audit my site", "Start my trial", "Show me my score". First-person buttons typically lift click-through 15–25%.
One primary action per page
There is exactly one button doing one job in the hero. Everything else is a secondary, visually quieter link.
Why it matters
Two equal-weight buttons split attention and split conversion. The brain stalls when there is no obvious winner.
How to check
Squint at the hero. Which button pops? If two pop equally, you have two primaries.
Fix
Make one button solid, coloured, and large. Make the other a text link or a ghost button. "Get free audit" solid; "How it works" link only.
Button contrast passes the squint test
The CTA button has at least 4.5:1 contrast against its background and is visually distinct from text links.
Why it matters
A pale lavender button on a white background is invisible on a sunlit screen. Indian visitors browse outdoors more than US visitors. Contrast is not a vanity check.
How to check
Take a screenshot, open it, drop the saturation to zero. Can you still see the button? Or does it blend in?
Fix
Use a colour that does not appear anywhere else on the page. If your brand is blue, your CTA is blue — and nothing else is.
04 · Trust signals
Named, specific testimonials
Quotes carry a real name, a real face, a company, and a specific outcome — not "Great product! — Anonymous user".
Why it matters
Generic testimonials feel like marketing wrote them. Specific testimonials feel like the customer wrote them. The second one converts.
How to check
Count the testimonials with a face photo + name + company + measurable outcome. Zero is a fail. Three or more passes.
Fix
Pull three real customer messages from WhatsApp or email. Ask them for permission and a photo. Replace the generic ones.
Third-party proof above the fold
A rating badge, press logo, or platform certification is visible in the first viewport.
Why it matters
You saying you are good does nothing. A G2 badge, a Shopify Plus partner mark, or a "Featured in YourStory" line does the work for you.
How to check
Open the page. Without scrolling, name one third party vouching for the product. None? Fail.
Fix
Add a quiet "As featured in" strip or a single rating badge. Quiet is the point — loud trust signals look like you bought them.
Risk reversal next to the CTA
Within 100 pixels of the main button there is a line removing the cost of clicking — "Free, no credit card", "Cancel any time", "7-day refund".
Why it matters
The hesitation right before the click is "what happens if I do not like it". Answer that question before they ask it and the click rate rises.
How to check
Look at the area immediately under the button. Is there a friction-removing line? If the white space is empty, fix it.
Fix
Add one tiny line: "Free. 2 audits a month. No credit card." Tested across 80 Indian SaaS pages — adds 0.6–1.3 percentage points.
Founder face on the page
Somewhere on the page there is a real human attached to the brand — founder photo, signature line, "Built by" credit, or video.
Why it matters
In India, faceless brands look like fly-by-night drops. A founder photo signals "there is a real person you can find on LinkedIn if this goes wrong".
How to check
Count the visible founder or team photos. If the answer is zero, you read as a faceless brand.
Fix
Add a small "Built by [Name]" block with a link to your LinkedIn. Or a 30-second founder video on the homepage. Cheap, high-trust.
India note
For Tier-2 city customers especially: a verified LinkedIn profile resolves more doubts than any logo strip.
05 · Mobile UX
Renders cleanly on 375px
No element clips, no horizontal scroll, no overlapping text on an iPhone SE / older Android viewport.
Why it matters
Most Indian web traffic is mobile, and a large share of that is on screens 5.5 inches or smaller. If your page only looks right on a 14-inch MacBook, you have built for the wrong device.
How to check
Open Chrome dev tools, set viewport to 375 × 667. Scroll the whole page. Does anything clip, overlap, or trigger a horizontal scrollbar?
Fix
Replace fixed-width sections with flex layouts. Drop oversized hero images. Use clamp() for headline sizes so they scale.
Tap targets clear 44px
Every button, link, and form input on mobile has a minimum touch target of 44 × 44 pixels.
Why it matters
Smaller targets miss on first tap, the visitor swears, scrolls past, and never comes back. Apple set 44px in 2010 and the human thumb has not changed since.
How to check
Tap each CTA, link, and form field on your phone. Does anything take two attempts? That is a failed check.
Fix
Bump button padding to 12px top/bottom and 20px left/right. Add spacing between adjacent links. Form inputs should be 48px tall.
No pinch-to-zoom required
Body text is at least 16px on mobile. No section forces the visitor to spread their fingers to read.
Why it matters
Pinch-zoom is a friction tax. Every pinch is a moment the visitor remembers they could close the tab.
How to check
Open the page on your phone, hold it at normal reading distance. Can you read every section without zooming?
Fix
Set body text to 16px minimum, 18px ideal. Forget the 14px that looks elegant on Figma — it does not survive Indian commute conditions.
Tap-to-call or tap-to-WhatsApp on mobile
Phone numbers are wrapped in tel: links. WhatsApp numbers open a chat in one tap.
Why it matters
In India, WhatsApp is the inbox. A "Chat on WhatsApp" floater on mobile often outperforms a contact form by 3–5×, especially for high-ticket services.
How to check
On your phone, tap the phone number. Does it dial? Tap the WhatsApp button. Does it open chat with prefilled text?
Fix
Wrap phone numbers in tel: links and WhatsApp links in https://wa.me/91XXXX with a ?text= prefill.
India note
WhatsApp Business with a green tick costs nothing and visibly bumps trust. Worth the half-day to set up.
06 · Conversion flow
Form has 3 fields or fewer
The primary lead form asks for name, email, and one optional. Nothing more before the visitor has tasted the product.
Why it matters
Each extra field cuts completion by roughly 8%. A 7-field form converts a third of what a 3-field form converts. Always.
How to check
Count the fields on your main form. Above 4? You have a problem.
Fix
Cut to 3. Move "company size", "industry", "use case" to a second step — after they have already submitted.
One next action at every scroll depth
At every screen as the visitor scrolls there is a clear next action — a CTA, a link, a chat prompt — never a dead-end paragraph.
Why it matters
If a visitor finishes reading a section and there is nothing to do, they leave. Conversion happens at the seam between content and action.
How to check
Scroll your own page. At every pause, ask "what can I do here?" If the answer is "nothing", add something.
Fix
Repeat the primary CTA every 2–3 sections. Add inline links to deeper pages. End every long section with a one-line "next step" anchor.
Checkout or signup is 3 steps maximum
From clicking "Buy" or "Sign up" to confirming, the visitor passes through no more than 3 screens.
Why it matters
Every step is an exit door. Baymard pegs average documented cart abandonment near 70%. Most of that is friction, not intent.
How to check
Walk the entire signup or checkout as a new user, on your phone, on slow 4G. Count the screens. Count the seconds.
Fix
Collapse fields. Pre-fill what you can. Move "create a password" to the post-purchase flow. Indian shoppers do not want to commit to a password before they have committed to a product.
Thank-you page does work
After form submit or purchase, the next screen tells the visitor what happens, when, and what they can do now.
Why it matters
A blank "Thanks!" page wastes the highest-intent moment in the entire funnel. The visitor is paying attention. Ask for something.
How to check
Submit your own form. What do you see? If it is a single line, you are leaving conversions on the table.
Fix
Use the thank-you page to: confirm what is next, ask for a referral, embed a Calendly link, show a discount, or push to a related page.
07 · Speed perception
Above-the-fold paints under 2.5 seconds on 4G
Largest Contentful Paint is under 2.5 seconds on a throttled mobile 4G connection from an Indian city.
Why it matters
Google penalises slow LCP in ranking. Indian visitors penalise it by leaving. 4G in Tier 2 cities is closer to 3G in San Francisco — you must test on a throttled connection, not your office wifi.
How to check
Run pagespeed.web.dev on your URL. Look at the Mobile LCP figure. Or open Chrome dev tools, throttle to Fast 3G, reload.
Fix
Compress hero images to under 100kb. Lazy-load anything below the fold. Inline critical CSS. Drop the third-party fonts you do not use.
No layout shift on load
The page does not jump or reflow as elements load. CLS score below 0.1.
Why it matters
Layout shift makes the visitor mis-tap. They go for the CTA, the layout jumps, they tap the wrong thing, they get frustrated. Half of them leave.
How to check
Reload the page slowly with cache disabled. Watch the layout. Does anything jump after the first paint?
Fix
Reserve space for images with explicit width/height. Preload fonts. Stop letting ads or carousels resize containers after load.
Perceived speed beats actual speed
Skeleton loaders, instant button feedback, and optimistic UI mask the milliseconds where data is loading.
Why it matters
A page that paints in 1.8 seconds feels faster than a page that paints in 1.4 seconds but stalls on a button click. Visitors do not measure speed in numbers — they measure it in "did this thing respond to me".
How to check
Click your CTA on a slow connection. Does anything happen in the first 100ms? If not, the page feels broken even if it is not.
Fix
Add an immediate spinner or progress bar to every action. Use skeleton placeholders for cards above the fold instead of blank space.
08 · India-specific
UPI is the first payment option
On any checkout, UPI is visually first, default-selected if possible, with the icons of GPay, PhonePe, Paytm shown.
Why it matters
UPI dominates Indian digital payments, processing over 14 billion transactions a month. Putting cards or net-banking first signals you have copied a US theme without thinking.
How to check
Open your checkout on mobile. Is UPI at the top with familiar logos? Or is it buried under "credit card" and "EMI"?
Fix
Reorder payment methods: UPI → Cards → COD → Net-banking. Show payment logos as actual logos, not text.
India note
A "Pay via UPI" badge next to the price on PDP also visibly lowers checkout abandonment.
COD is offered and visible — for D2C
For physical product brands, Cash on Delivery is a clearly offered option with a small trust line ("Pay only when you receive it").
Why it matters
COD is still a large share of orders for first-time Indian D2C buyers, especially outside Tier 1 cities. Removing it removes a meaningful slice of your audience.
How to check
Open the checkout. Is COD visible? Is there a one-liner explaining how it works? Are there hidden COD fees you have not disclosed?
Fix
Add COD with a clear "₹0 advance" line. If you must charge a COD fee, declare it on the PDP — surprise fees at checkout kill conversion.
India note
Brands that disable COD silently above ₹2,000 should test re-enabling — RTOs are real, but lost first orders are worse.
Trust + India context in the first 80 words
Somewhere in the opening fold the page names India, INR pricing, or an India-specific signal (GST invoice, Indian rating, named Indian brand).
Why it matters
A US-sounding brand selling to India reads as "this might not ship here". Naming India early removes that doubt instantly. It also pulls in Indian search queries.
How to check
Read the first 80 words of your homepage. Does the word "India" or "₹" or a named Indian customer appear? If not, you read as international.
Fix
Add one line: "Built for Indian D2C founders." Or quote a named Indian customer. Or show INR pricing first. One line. Whole page now feels local.
India note
Indian customers also search the brand name plus "India" before buying — having that pairing visible boosts the bottom-of-funnel SERP too.
// CASE STUDIES
Before and after: two real Indian audits
Two recent walkthroughs, anonymised lightly. Both clients ship paid traffic. Both had "the site is fine" as the prevailing internal opinion. Both were not fine.
Case 1 · D2C apparel
A Mumbai apparel brand spending ₹3.4L/month on Meta ads, converting at 0.6%
The team blamed creative fatigue. We ran the 30 checks. The site failed three: a generic "Shop Now" CTA, no UPI badge on the product page, and a hero image that was a stock model in a studio shoot with no brand context. Total time to fix: half a day of design plus a Shopify theme edit.
Fix 1
CTA from "Shop Now" to "Add to bag — Pay via UPI"
Fix 2
Replaced stock hero with founder + product flat-lay photo
Fix 3
Added UPI logo strip + COD assurance line under PDP price
Result (3 weeks after ship)
Conversion rate from 0.6% to 1.8%. Same ad spend, roughly 3x revenue at checkout. Time to implement: 6 working hours. Cost: zero, in-house designer.
Case 2 · B2B SaaS
A Bangalore HR-tech SaaS getting 4,000 monthly visitors, signing up at 1.1%
The team was pushing for a homepage redesign. We audited first. The site failed on three of the 30 checks — none of which required a redesign. A vague H1 ("Modern HR for modern teams"), a 7-field signup form, and zero risk reversal anywhere near the CTA. Two days of copy and form work, no Figma involved.
Fix 1
H1 rewrite to "Run Indian payroll, leaves and PF in one tab"
Fix 2
Cut signup form from 7 fields to 3 (name, work email, team size)
Fix 3
Added "Free for first 10 employees. No card." under the CTA
Result (30 days after ship)
Signup rate from 1.1% to 2.6%. No redesign, no new traffic. About 16 hours of copy and engineering work, on a roadmap that had blocked the team for two months arguing about a rebrand.
// FREQUENCY DATA
What I see most often on Indian sites
Rough frequencies from the last 200 audits I've run on Indian D2C, SaaS, and services sites. "% of sites" is how often the issue shows up. "Avg lift" is the typical conversion-rate change we've measured after fixing — in percentage points, not relative. The cheap fixes at the top are where most of the money is.
| Mistake | % of sites | Fix time | Avg lift |
|---|---|---|---|
| Generic "Get started" CTA on the homepage | 74% | 15 min | +0.4 pp |
| No trust marker visible above the fold on mobile | 68% | 1–2 hours | +0.6 pp |
| UPI buried below cards in the checkout flow | 54% | 2 hours | +1.1 pp |
| No tap-to-WhatsApp on a services or D2C page | 61% | 30 min | +0.8 pp |
| Hero image is a stock photo or generic illustration | 49% | 1 day | +0.3 pp |
| Form asks for 5+ fields before any value delivered | 42% | 30 min | +1.2 pp |
| No India or INR signal in the first 80 words | 57% | 20 min | +0.5 pp |
| Two equal-weight CTAs splitting attention | 38% | 15 min | +0.3 pp |
| No risk reversal microcopy under the main button | 71% | 10 min | +0.7 pp |
| Mobile LCP above 4 seconds on throttled 4G | 46% | 4–8 hours | +0.6 pp |
// PUTTING IT TO WORK
How to use this checklist
Walk through the 30 checks in order on your most important page — usually the homepage or the highest-traffic landing page. Mark each as pass, fail, or partial. Tally the fails by category. The category with the most fails is where you start. If first impression and headline clarity both fail, fix those first — every other category compounds on them. If more than 8 of the 30 checks fail, your conversion rate is almost certainly under 1.5% and a redesign is not your problem, a rewrite is.
You can also paste the URL into ClearAudit and get all 8 categories scored 0–10 in 60 seconds, with the 3 highest-impact fixes ranked by estimated revenue. Use that as the prioritisation pass and this checklist as the deep-dive within each low-scoring category. Two audits a month are free, no card.
Frequently asked questions
What is a CRO audit?
A CRO audit is a structured review of a website to find the specific reasons visitors are not converting. It examines copy, CTAs, trust signals, layout, mobile experience, speed, conversion flow, and — for Indian sites — local signals like UPI, COD, and WhatsApp. Unlike an SEO audit (which finds reasons Google will not rank you), a CRO audit finds reasons real humans on your page will not buy. The output is a prioritised fix list ranked by revenue impact, not a generic score.
How do I do a CRO audit step by step?
Start with first impression and headline clarity — those are the highest-leverage. Then work through CTA effectiveness, trust signals, and mobile UX. Finish with conversion flow, speed perception, and India-specific signals. For each check, write down what you found, the fix, and an estimated time cost. The 30 checks above are arranged in that order on purpose. A focused audit on a single page takes about 45 minutes.
How long does a CRO audit take?
A full manual audit using this checklist on one page takes 40–60 minutes. Running ClearAudit on the same page takes 60 seconds and returns the same 8 categories scored 0–10, plus the 3 fixes ranked by revenue impact. The manual audit goes deeper; the automated audit is faster and removes bias. Most Indian founders I work with run ClearAudit first to find the priority issues, then use this checklist to dig into the categories that scored low.
How often should I run a CRO audit?
Run a baseline CRO audit before every paid campaign launch. Re-audit after any significant design or copy change. Run a quick checklist sweep when your conversion rate drops more than half a percentage point week-over-week. For an established Indian D2C site, I recommend a full audit once a quarter — and any time you add a new payment method, change checkout providers, or rebuild the homepage. Most conversion erosion is gradual; regular audits catch it before it costs serious ad spend.
What is the difference between a CRO audit and a UX audit?
A UX audit asks "is this interface easy to use?" — navigation paths, usability heuristics, accessibility. A CRO audit asks "is this page persuasive enough to make the visitor act?" — copy, trust, friction, message match. A page can be beautifully usable and convert at 0.4%. The two audits overlap on mobile checks and form design but diverge sharply on copy, trust signals, and message match. CRO audits prioritise findings by revenue impact, which makes them more directly tied to growth metrics.
Do Indian sites need a different CRO audit than US sites?
Yes, in three places. Payment: UPI, COD, and net-banking dominate Indian checkout; cards-first checkout signals you have not localised. Trust: Indian visitors look for WhatsApp contact, GST invoices, and named local customers — generic Western trust marks underperform. Mobile: most Indian web traffic is mobile, much of it on older Android devices on throttled 4G. A US checklist passes a page that an Indian audit would fail on three counts. Eight of the 30 checks above are India-specific or have India-specific notes.
What tools do I need to run a CRO audit?
For the manual checklist: a phone (to test mobile), Chrome dev tools (to throttle network and check 375px viewport), and Google PageSpeed Insights (free, for LCP and CLS). For a faster scored audit: ClearAudit returns all 8 categories scored 0–10 with named fixes in 60 seconds, free for 2 audits a month. For behavioural data after fixes ship: Hotjar or Microsoft Clarity (Clarity is free). You do not need an enterprise SEO suite to run a good CRO audit. You need a phone, a slow connection, and a structured checklist.
About ClearAudit
ClearAudit is an AI-powered website audit tool built for Indian founders, growth marketers, and agencies. Paste any URL and ClearAudit returns a full CRO, UX, copy and SEO audit in 60 seconds — 8 scored areas, 3 critical issues with exact fixes, named competitor benchmarks (Nykaa, Snitch, CRED, GIVA), and a revenue impact estimate. Free to try, ₹199/month thereafter. Built by Tanuj Rajput.
Related guides
Best Website Audit Tools for Indian Businesses
The 7 audit tools I tested on real Indian sites — ranked by what they actually audit.
India Website Audit Checklist
UPI, COD, WhatsApp, GST — the India-specific checks generic tools miss.
What is CRO?
Conversion rate optimisation explained with India benchmarks.
Landing Page Audit Guide
Fix what is killing conversions before you burn ad budget.
Indian D2C CRO Benchmarks 2026
Conversion rate benchmarks across 10 Indian D2C verticals.
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