Tanuj Rajput

Tanuj Rajput is the founder of ClearAudit — an AI-powered website audit tool that scores conversion potential in 90 seconds. He has spent 5 years building and optimising DTC and Shopify stores, previously founding EcomLifters (a conversion optimisation agency for Indian ecommerce brands).

ClearAudit came out of a simple observation: Indian D2C founders were using American CRO tools built on US ecommerce data, getting benchmarks that meant nothing to their market. The tool is built specifically for Indian D2C brands — benchmarking against Nykaa, GIVA, Snitch, CRED, and peers — while also serving SMB founders in the US who need enterprise-grade CRO insights without a $50K consultant.

Tanuj writes about CRO, website auditing, AI product development, and the Indian D2C landscape. All content on ClearAudit is written from direct experience auditing 200+ websites — not from templates or AI-generated filler.