// IN THIS GUIDE
5 years building DTC & Shopify stores. Founded EcomLifters. Built ClearAudit.
~78%
of Indian web traffic is mobile
StatCounter India, 2025 — which is why ClearAudit scores mobile readiness as its own category.
~75%
of Indian D2C transactions go through UPI
NPCI UPI ecosystem stats, 2025 — most generic Western audit tools never check for UPI badges or COD options.
60 seconds
average ClearAudit run time
Measured across 12,000+ audits run on Indian sites in beta.
// WHAT YOU GET
What you get on the free audit
8 areas scored 0–10
First impression, headline clarity, CTA effectiveness, trust signals, mobile readiness, speed perception, SEO basics, and conversion flow — each rated with a specific score.
3 critical issues with exact fixes
Not generic advice. Each issue names the specific page element, explains why it hurts conversions, and gives the exact change to make.
Quick wins under 1 hour
Copy tweaks and structural changes you can implement without a developer — prioritised by impact so you know what to fix first.
Named competitor benchmark
A real Indian company in your category — Nykaa, Snitch, CRED, GIVA — compared against your page so you see exactly where you're ahead and where you're losing.
Priority fixes ranked by impact vs effort
Every fix comes with a time estimate and an owner (design / copy / dev) so your team knows who does what and in what order.
Revenue impact estimate
A projected conversion lift estimate tied to your specific findings — not a generic percentage, but a diagnosis-based projection.
“A genuinely useful free audit isn't a watermarked teaser that blurs the findings — it's the whole report. With ClearAudit, the free run scores all 8 areas, names the 3 critical fixes, and benchmarks you against a real Indian brand in your category. If a 'free' tool hides the actual answer behind an email wall, it was never free.”
// STEP BY STEP
How does the free audit work?
Paste any URL
Homepage, landing page, product page, or a competitor's site. Any publicly accessible URL works.
AI reads the page
ClearAudit fetches the full page content and runs it through Anthropic's Claude — the same way a senior CRO consultant would review it, at 10,000× the speed.
Get a ranked audit in 60 seconds
You get a scored report across 8 areas, 3 critical issues with exact fixes, quick wins, a named Indian competitor benchmark, and a revenue impact estimate.
// TOOLING
Free website audit tools compared
The word "free" means different things on every tool below. Some give you a real, full report. Some give you a teaser PDF and email-gate the rest. Here's what each free tier actually does, and whether the tool was built with any Indian context.
| Tool | What it audits |
|---|---|
| ClearAudit★ | CRO, UX, copy, trust, mobile, SEO basics |
| Google PageSpeed | Page speed + Core Web Vitals |
| Seobility | Technical SEO crawl |
| SEOptimer | Technical SEO + light on-page |
| Woorank | Technical SEO + marketing checklist |
| GTmetrix | Performance + waterfall |
// THE FINE PRINT
What's actually free on each tool?
Most "free" audit tools have a catch. Sometimes it's a 1-domain cap, sometimes it's an email wall, sometimes the free report shows you the categories but blurs the actual findings. Here's the unblurred version.
ClearAudit
What's free: 2 full audits per month — same depth as paid plans. No watermarks, no gated sections.
The catch: You sign in with email. After the second audit, you upgrade or wait for the next month.
Google PageSpeed Insights
What's free: Unlimited audits, any URL, no signup. Mobile + desktop scores.
The catch: Only measures speed and Core Web Vitals. Tells you nothing about why people aren't converting.
Seobility
What's free: 1 project up to 1,000 URLs, weekly recrawl.
The catch: Free plan caps at one verified domain. Lots of advanced reports are paywalled.
SEOptimer
What's free: First report is free as a PDF.
The catch: Email gate before download. Repeat use is paywalled at $19/month.
Woorank
What's free: One free overview report per site.
The catch: Most of the actual data shows as "Upgrade to see" in the free report. Full report is paid.
GTmetrix
What's free: Unlimited basic tests from a single location.
The catch: Test history, mobile testing, and Indian server locations need a paid plan.
// THE REAL QUESTION
Why most free audit tools don't answer the question you actually have
If you're running paid ads on a Shopify D2C store or a SaaS landing page, the question keeping you up at night isn't "how fast does my page load." It's "why aren't these clicks turning into customers." Almost every free audit tool answers the first question. Almost none answer the second.
Page speed is a hygiene check. A page can paint in 1.4 seconds, score 98 on PageSpeed, and still convert at 0.4% — because the headline is generic, the CTA is below the fold, there's no trust marker above the fold, UPI isn't shown as a payment option, and the testimonial is anonymous. With UPI now the default checkout for most Indian shoppers (NPCI), that missing payment cue alone can cost conversions. None of those issues show up on a speed audit, but all of them quietly halve your conversion rate.
ClearAudit's free tier exists because we got tired of telling Indian founders "just check Google PageSpeed" and watching them come back two weeks later with the same 0.6% conversion rate. The 8 areas the tool scores are the 8 things that actually move conversion. The 3 critical fixes are ranked by revenue impact, not technical severity. The competitor benchmark uses real Indian brands — Nykaa, Snitch, CRED, GIVA — so the score actually means something in your market.
Frequently asked questions
Is the free website audit really free?
Yes. You get 2 full audits free per month — no credit card, no trial period, no catch. Each audit covers 8 scored areas, 3 critical issues with exact fixes, a named competitor benchmark, and a revenue impact estimate. Same depth as the paid plans — there is no "lite" version.
What's the catch with most free website audit tools?
Most "free" audit tools either email-gate the actual report (Woorank, SEOptimer), cap you to one verified domain (Seobility), or only check a narrow slice like page speed (PageSpeed Insights, GTmetrix). ClearAudit's free tier is 2 full audits with the complete report — no email wall on the result, no watermarks, no upgrade prompts inside the report itself.
How is ClearAudit's free tier different from Google PageSpeed Insights?
PageSpeed measures one thing: how fast your page loads. A page can score 100 on PageSpeed and convert at 0.3% because the headline is unclear, the CTA is buried, and there's no trust marker. ClearAudit measures the 8 things that decide whether visitors actually convert — copy, CTA, trust, mobile, flow, first impression, speed, and SEO basics. Run both. They answer different questions.
Do I need a credit card?
No. Sign in with your email. You get 2 audits free every month with no payment method on file. You only enter card details if you choose to upgrade to a paid plan (₹199/month and up).
Can I audit a competitor's website?
Yes. ClearAudit works on any publicly accessible URL — your own site, a prospect's site, a competitor's site. About 10% of sites block scrapers; if yours does, you'll see a clear error and no credit is deducted. Indian agencies commonly use this for pre-sales prep: audit the prospect, walk in with a specific finding instead of a generic pitch.
What does the free audit actually check?
Eight scored areas: first impression (5-second clarity test), headline clarity, CTA effectiveness, trust signals, mobile readiness, speed perception, SEO basics, and conversion flow. Plus 3 critical issues with named page elements and exact fixes, quick wins under 1 hour, a named Indian competitor benchmark (Nykaa, Snitch, CRED, GIVA), and a revenue impact estimate.
What happens after I use my 2 free audits?
You can wait until next month for 2 more, or upgrade to Starter (₹199/month, 20 credits), Pro (₹499/month, 60 credits), or Agency (₹1,499/month, 200 credits). One-time top-up credits are also available if you do not want a subscription.
About ClearAudit
ClearAudit is an AI-powered website audit tool built for Indian founders, growth marketers, and agencies. Paste any URL and ClearAudit returns a full CRO, UX, copy and SEO audit in 60 seconds — 8 scored areas, 3 critical issues with exact fixes, named Indian competitor benchmarks (Nykaa, Snitch, CRED, GIVA), and a revenue impact estimate. Free for 2 audits a month, ₹199/month thereafter. Built by Tanuj Rajput.
Related guides
Best Website Audit Tools for Indian Businesses
The 7 audit tools I tested on real Indian sites — ranked by what they actually audit.
CRO Audit Checklist (30 Checks)
A 30-point manual audit to run alongside your free ClearAudit.
Landing Page Audit Guide
Fix what's costing you conversions before you burn ad budget.
India Website Audit Checklist
UPI, COD, WhatsApp, GST — the India-specific checks generic tools miss.
// FREE — NO CREDIT CARD
Start your free audit in 60 seconds.
2 free audits per month. No credit card, no setup.
Get My Free Audit →