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// CLEARAUDIT JOURNAL

Plain-English guides on conversion, audits, and revenue.

Field notes from auditing hundreds of websites — what actually moves conversion, what doesn't, and the India-specific patterns most foreign playbooks miss.

16guides · Updated June 2026

// FEATURED · NEW9 min

Why Indian D2C Brands Lose 70% of Customers at Checkout

The 6 biggest causes of Indian checkout abandonment — unexpected shipping, no COD, missing UPI, poor mobile — and how to fix each before your next campaign.

TTanuj Rajput
9 min readRead article →

70%

of Indian D2C customers abandon at checkout

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